The video features more of Psy’s trademark antics, including fun on elevators and humorous pranks, lampooning his not so gentlemanly side. The play button was pressed more than 10 million times in the first 24 hours alone, setting yet another YouTube record. In its first two days the YouTube video for the song, released a day after the song hit online stores worldwide, received more than 50 million hits. This changed dramatically on Saturday with the release of his new song Gentleman. Over the past few months, he has performed for heads of state, appeared at Brazil’s Carnival and dropped hints about potential forthcoming songs (and retracted one). Since the Gangnam Style video became the first on YouTube to top one billion views last December (the number now exceeds 1.5 billion), Psy (real name Park Jae-sang) has been busy. At the moment all eyes and ears may be turned towards Pyongyang, but South Korea’s favorite son Psy made waves across the DMZ on Saturday with the release of a new tune, which has tipped the balance of media attention directed at the Korean Peninsula in a slightly softer direction.

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